Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as marketing communications ("marcom"), online marketing, advertising, marketing strategy, etc.

A Product market is something that is referred to when pitching a new product to the general public. The people you are trying to make your product appeal to is your consumer market. For example: If you were pitching a new video game console game to the public, your consumer market would probably be the adult male Video Game market (depending on the type of game). Thus you would carry out market research to find out how best to release the game. Likewise, a massage chair would probably not appeal to younger children, so you would market your product to an older generation.

Role of product marketing

Product marketing in a business addresses five important strategic questions: What products will be offered (i.e., the breadth and depth of the product line)? Who will be the target customers (i.e., the boundaries of the market segments to be served)? How will the products reach those (i.e., the distribution channel and are there viable possibilities that create a solid business model)? At what price should the products be offered? How will customers be introduced to the products (i.e., advertising)?

Marketing is one-to-one in nature. It is relatively easy for the seller to identify a prospective customers and to build a face-to-face relationship.

Highly professional and Trained people in Buying processes are involved.In many cases two or three decision makers have to be considered in purchasing industrial products.

High value considered purchase. Purchase decision is typically made by a group of people ("buying team") not one person.

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