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A business buys from another business it is called Business-to-Business (B2B) online shopping. Both B2C and B2B online shopping are forms of e-commerce.
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).
The volume of B2B transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving subcomponent or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single (B2C) transaction. |
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| We Connect Your B2B Customers with Social Media Profiles and more.. |
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Marketing is one-to-one in nature. It is relatively easy for the seller to identify a prospective customers and to build a face-to-face relationship. |
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Highly professional and Trained people in Buying processes are involved.In many cases two or three decision makers have to be considered in purchasing industrial products. |
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High value considered purchase. |
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Purchase decision is typically made by a group of people ("buying team") not one person. |
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AN-2007
We've found LinkedIn to be the best platform for b2b networking.
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AN-2007
This blog is where we share Marketo's latest thinking about B2B marketing
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AN-2007
The key features of a successful industrial sales organisation
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AN-2007
Developing a sales strategy / solution selling / technical selling
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